WHETHER tuning up a pitch in the studio or making one at a sales meeting, any would-be operator in the pop record business must know the lingo. A brief primer:
ARTIST—Any performer, of whatever ability.
BOOGIE—To relax, kid around, do one’s thing, take it easy.
BOP—To drink, smoke, pop pills, goof off or otherwise have a good time.
BREAK or BREAK OUT—To become a hit.
BUBBLE GUM—Rock for the preteeny-bopper set; the lowest common denominator in pop music.
DO ME A SOLID—Do me a favor.
FREAK—A rock performer with an attention-getting mannerism or physical handicap (e.g., albino Blues-Rocker Johnny Winter).
HYPE—False or exaggerated claims about a performer or record. GOOD HYPE —Promotion or advertising that is, astoundingly enough, true.
INDIE—Independent producer or record company.
MONSTER—A superhit; also, the creator of a superhit.
ON THE FARM—Woodshedding, or getting it all together; harks back to the not-so-distant days when rockers rented farms to do everything but farm on.
OUTRAGEOUS—Great.
PRODUCT—Records, as in “He puts out a lot of product.”
RELEVANT—The kids will buy it.
STIFF—A record that does not sell.
STREET—The marketplace; also, the latest industry rumors, as in “The street says…”
TRIP—A cat’s bag, style, anything he’s got going down.
TURNTABLE HIT—A record that gets air play but does not sell.
UP FRONT—Having top priority.
WHIPPED—Drunk.
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