WB net taps Lee

She's new veep The WB TV Network has named Joseph Lee to the newly created position of vice president of special projects and has added two other VPs and a director to its staff. In addition to Lee, Craig MacEachern has been named vice president of on-air production/edit facility operations, Franz Kurath is the new

She's new veep

The WB TV Network has named Joseph Lee to the newly created position of vice president of special projects and has added two other VPs and a director to its staff.

In addition to Lee, Craig MacEachern has been named vice president of on-air production/edit facility operations, Franz Kurath is the new vice president of graphics production and Galit Vaturi has been named director of affiliate marketing.

Lee, MacEachern, Kurath and Vaturi will all report to Bob Bibb and Lewis Goldstein, co-executive vice presidents of marketing.

Lee, who comes to the WB from NBC, will oversee all areas of marketing for the WB’s primetime shows and the network itself, except week-to-week promotion, including the network’s image campaign.

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At NBC, Lee wrote, developed and produced promotional campaigns for “Jenny,” “The Jeff Foxworthy Show,” “Mad About You,” “Sleepwalkers” and other series, as well as for the network itself.

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MacEachern, in his new post, will oversee production, editing and distribution of all on-air promo spots, as well as the dubbing facility, vault library and material acquisition.

He was formerly vice president of production for America’s Health Network, a cable network he helped launch. He also was executive producer of the “Products for Healthier Living,” and he was coordinating and line producer for the 1994 U.S. Olympic Festival.

In the newly created post of VP of graphics production, Kurath, a former graphics producer for the WB, will execute on-air graphics for primetime and Kids’ WB!, and he’ll coordinate that look with print advertising and promotions. He’ll also help create show logos.

Prior to joining the WB, he was manager of production technology at Hanna-Barbera/WB Animation. He also worked as a technical director/producer/animator for Paramount Pictures.

As director of affiliate marketing, Vaturi will help affiliates promote the WB lineup. Previously, she was manager of broadcast services at ABC, and she worked for Grey Entertainment in New York.

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